Author: UnBlogged

How To Improve The Load Speed Of Your WordPress Site

Most blogs run WordPress, and most blogs could run a lot faster, this article will cover how to improve the load speed of your WordPress site!

There are many reasons to improve the load speed on your website, the main one being the ease of use it allows customers and the subsequent lower bounce rate your site will get, as while it may seem quick to you, people on phones or slower internet think anything but that!

Image Optimisation with Smush

Smush Image Compression and Optimisation

One of the easiest things to do to improve the load speed of a website is to optimise the images, this allows for you to have images of the same quality (if it is lossless compression, at least) but at a smaller file size, and since this means the size of the web page is smaller (since as a rule, images are the biggest thing on the page) the load time of the website will be faster.

I personally recommend Smush, since it is the easiest to setup and use, and has no negative effect on image quality. That isn’t to say there are tons more out there, a lot of which can offer far better reductions in image quality, but for lossless compression that is easy to install and use, I always suggest Smush.

Caching and more with WP Fastest Cache

WP Fastest Cache

Caching parts of a website means there is less to download on subsequent visits, with many WordPress caching plugins offering more features, all of which can help to improve site load speed.

Out of all of these, I strongly recommend WP Fastest Cache, this is due to how easy this plugin makes the whole caching and optimisation process, with it being as simple as installing, and then checking all of the check boxes, ensuring your content is caches, and resources such as CSS and JS are minified and merged, resulting in faster page load.

Checking the rest with GTMetrix

The above 2 plugins will fill a lot of the gaps, but to truly optimise your site to be as fast as physically possible, I recommend running it through GTMetrix and fixing anything that raises to help to make the site as fast as possible. They also have a handy optimisation guide you can follow to push your site load speeds even further.

With all of these followed, you should now have a much faster WordPress site, leading to more views, better rankings and a lower bounce rate!

All in One SEO – Helping Your Blog Rank!

For a blog, its visibility is hugely important for its longevity, and if you use WordPress, All in One SEO Can help!

The long term way to improve visibility of your blog is to create SEO optimised content that search engines such as google love, and while WordPress is (mostly) Fantastic for SEO, there are a few small things it does not to which can hurt your ability to rank in google.

What WordPress Can’t Do

WordPress is fantastic, with it having out of the box support for a custom title and description to help user and search engines understand the content, the issue here is that this is only for the home page.

This means every other page & post on your blog does not have a meta title or description, with the title on most pages just being its name, and search engines having to get content from the site for the description, which can have all sorts of issues.

How Does All in One SEO Solve this?

All in One SEO, which at face value, is a fairly simple plugin, seems to be simple because (for blogging use) it is!

What this plugin offers is the ability to input an SEO title (Title shown on search engines and on the browser tab) and meta description (a description of the page, shown below title on search) for each page and post on your website. This helps as it allows for you to make sure the title and description for every page…

  • Is a call to action of some form
  • Easy to read
  • makes sense
  • looks nice

By Having this plugin, you can make sure the titles and descriptions look great, it could help to change this…

All in One SEO - Before

To This!

All in One SEO - After

If you saw both of these in search, which one are you more likely to click?

Sitemaps Too!

All in on SEO also fully handles the creation of your sitemap, as well as adding it automatically to your robots.txt, this really helps to allow search engines to fully crawl your site and index all of its content.

This is a really powerful feature that isn’t enabled by default, to enable it, you need to go to the “Feature Manager” and then activate “XML Sitemaps” to enable the feature, you will then see a new tab under the plugin called “XML Sitemap” which is where you will configure the sitemap, although the default features once activated should be fine.

Any Alternatives?

The main alternative for this is Yoast SEO which offers a lot more out of the box, but means there is more to learn and more that could go wrong, if it is the case that all you realistically need is the ability to edit the title and description to have more optimised and actionable copy, then All in One SEO is for you.

To Conclude

All in One SEO is a fantastic plugin to have, that can help to improve your visibility on search engines in a really simple and effective way, and while there are alternatives,  some with more features, we always suggest All in One SEO for newbies who want to write better titles and descriptions, due to it doing that really well!

If this is interested you and you want to see about improving your search presence, then you can download All in One SEO for free and have it on your blog today!